Enterprise Gamification: A Motivational Drive at Workplace

Abstract

Gamification, a strategy derived from game design for a non-game environment for specific cause, is the application of elements of game playing to encourage engagement with a product or service. This strategy widely taps the employees’ curiosity quotient and it helps in solving huge crises in simple manner. Gamification is thus transforming business models by creating new ways to broaden relationships, making longer-term engagement, and driving customer and employee loyalty. Globally, the concept of gamification is widely adopted in various fields such as marketing, education, medical, human resources and real estate business. Almost every enterprise had tried this concept either for employee management or client management. However in India it is still in its nascent stage and there is a lot of scope to understand the application of gamification in the Indian context. This study would help in understanding the role of gamification as a motivator in the work place with special reference to millennial employees in Chennai which is one of the “IT Hubs” in India. The present study attempted to investigate the perception of the employees on Enterprise Gamification and its impact on employee motivation. The findings of the study reveal that gamification is a vital tool in keeping the millennial employees motivated.