Abstract

Real estate business has been a unique source of safe investments all over the world where supply and demand are synchronizing in a homogeneous formula leading for successive actions of business development. In Egypt, visualizing the increasing number of population with escalating growth rates and urbanization rapid development all had created a kind of massive demand on real estate products with particular emphasis on housing opportunities over the past four decades. This phenomena still elaborates on the crucial importance and vitality of the real estate business, and is expected to sustain such a kind of business for the coming eras. Yet, establishing and running a successful real estate business is dependent upon realistic and careful market assessment tools and processes, where hedging a consolidated position in the market would be needed. The research paper aims at highlighting and synthesizing the primary market forces that would be of value towards establishing and running a sustainable real estate business, and further to improve the product mix over time and region. Particular focus is given towards the unique case of Egyptian real estate business while constructive analysis and guidance would be revealed from reality so as to build a thematic model for real estate business development. This practical research paper explores the real estate business prospects and realization in terms of: 1) demand and supply chain factors and realistic figures of the Egyptian market, 2) driving and restraining forces that could have impacts on the development of business, 3) market performance and indicators, 4) target segment identification and determination as well as 5) valuation of inputs versus outcome products and 6) setting a position on the real estate market and 7) further on elaborating a market share for the said business management, and lastly 8) the correlated factors of property management and sustainability of real estate quality and products.

Full Text
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