Enterprise Competitive Intelligence System Research Based on Data Mining Technology

Abstract

Under the background of current continuous changing market economy and rapid development of information, enterprise will increase the demand of information or data, and correspondingly put forward higher requirements for its quality. For the purpose of better usage and information data control, enterprises put forward pioneering construct competitive intelligence system. Competitive intelligence system can provide accurate, effective and high value, timeliness strong intelligence data to enterprises and the enterprises may adjust their competitive strategy, and effectively enhance their own competitive advantages. The application of data mining technology in enterprise competitive intelligence system can upgrade information reserve capacity and optimize information channels to improve system efficiency effectively. In the process of enterprises development, the establishment of competitive intelligence system based on data mining technology has particularly important practical significance, so we should put more effort into establishing and running the intelligence system.