Enterprise Business Model Innovation Under Open Data

Abstract

In the big data era, enterprise competition environment has changed. Business model innovation has a multiplier effect on the development of enterprises. The key to successful business model is to use data as an asset and as the basis for business model innovation. The open data of web community can realize innovation application, inspire mass entrepreneurship and bring economic value to enterprise. This article first introduces the status quo and economic value of open data. Then it analyzes enterprise business model innovation approaches under open data through the typical enterprise application cases at home and abroad, so as to provide reference for enterprises to carry out business model innovation. The innovation approaches include "take the customer demand as the guidance", "sharing co-operation", “enterprise releases open data”, “incubator creates emerging enterprises using open data”.