Enterprise business model innovation in e-commerce environment

Abstract

In the face of increasingly serious resource constraints and the growing prosperity of e-commerce environment, the business model has become the focus of market competition.The study of the business model can lay the foundation for innovation. Therefore, the article analyzes the structural relationship of business model among its influence factors based on the interpretative structural model.We can explore the mechanism of business model innovation, so as to provide a reference for our enterprise business model innovation. Index Terms - e-commerce; Business model; Business model innovation; Interpretative structural model