Abstract
The article is devoted to the disclosure of the results of the study of threats to the environment, sustainable development and consumption safety that arise in the process of consumption. The problems of formation of the environment which promotes growth of ecological demand in Ukraine in comparison with other states are analyzed. Factors of internal, external and situational influence on consumer choice at each stage of consumption (awareness of needs, search for information, evaluation of alternatives, purchasing, use and utilization) are investigated. The main of them such as values, culture of consumption, marketing (promotion), level of development of institutional base (legislation, social norms) are established and their optimal level in conditions of uncertainty is proved. Conclusions are made on the basis of using methods of office research, sociological survey, modeling on the basis of fuzzy logic with the use of expert assessments. The leading role of the factor of internal influence, which covers human values that can be improved by raising the educational and cultural level of the population, which is undoubtedly related to income is proved.
Highlights
In today's conditions, when there is a growing need to reduce the ecological footprint of human activity, the transition from consumption approaches to the principles of sustainable development, the task of ensuring consumption safety is relevant
Consumer behavior reflects changes in demand for different types of goods and the level of welfare of the population, which must be taken into account when determining strategic priorities and modernizing mechanisms for regulating consumer market development, substantiation of state policy to protect consumer rights and promoting the consumer market commodity saturation of with quality domestic products
The study of consumer behavior in the context of consumption safety ensuring identified the main factors of influence at all stages of purchasing decisions
Summary
In today's conditions, when there is a growing need to reduce the ecological footprint of human activity, the transition from consumption approaches to the principles of sustainable development, the task of ensuring consumption safety is relevant. Obesity, diseases are caused by environmental conditions and unreasonable consumption. These problems require solutions at all levels of the systemic hierarchy of management (global, megaregional, national, regional, of economic entities and end users) and that depends on all stakeholders interests harmonization. It is important to create conditions for conscious, reasonable, sustainable, environmental choices with long-term consequences, here we mean focus on safety of consumption. The consumption safety is interpreted as the ability of the state, society and business to create the preconditions for the conscious satisfaction of human needs for self-reproduction to protect the health of the nation and the environment as imperatives for future development. Within the outlined issues, it is necessary to take into account the factors of internal and external influence on the consumer behavior ecologization, which in today's conditions mostly have a negative context and need to change with a focus on long-term results
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