Abstract
The sheer volume of dark data impacts the costs for searching and producing appropriate information and imposes a wasted storage cost in operating budgets. Therefore, a grounded theory research was conducted to investigate the dark data phenomenon towards SMEs in Malaysia. Straussian Grounded Theory Methodology was deployed to analyze collected qualitative data to investigate the repercussions of dark data management towards sustainability of Small & Medium enterprises in Malaysia. Consequently, the study found that dark data is a precious asset to leverage and maintain sustainable business, and a model on the repercussions of dark data management was proposed.
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