Enhancing university student employability through practical experiential learning in the sport industry: An industry-academia cooperation case from Taiwan

Abstract

The purpose of this study is to develop an industry-academia strategy to help undergraduate sport management students enhance employability through practical experiential learning in a specific sporting event. Both in-depth interviews and a questionnaire survey were administered to teachers, enterprise mentors and students to evaluate students’ learning outcomes and reveal how embedding PEL into a professional course could enhance employability. The results not only identify the necessary employability skills, attitudes, and traits that students should possess before graduation, but also address the benefits of incorporating PEL into professional curriculum through practicing the learning-by-doing philosophy.