Enhancing the Tourism MSME's Performance Based on SOAR Analysis

Abstract

Since its ability to survive in any condition of the economy, and employment, MSMEs has become the strategic sector in the economy. Along with the rapid development of the tourism sector, MSMEs have also emerged that support tourism activities, such as culinary, souvenirs, entertainment and guide services. With great tourism potential, Indonesia's tourism sector has the opportunity to become the fastest growing leading sector in the world. Karanggondang, Limbangan and Lolong (KABALONG), three villages that administratively part of the Karanganyar subdistrict in Pekalongan Regency are areas that have various kinds of tourism potential, namely natural, culinary, historical and cultural tourism. The durian and 'Lengkung'/(arc/curve) bridge in Lolong have become an icon in this area. There are many and various MSMEs around it. However, they aren't managed professionally and integrated yet. So, they don't provide benefits to the community optimally. Using the appreciate inquiry (AI) that used in SOAR analysis, this research found that tourism MSMEs in Kabalong area potentially developed. Internally, MSMEs have strength products and human resources and externally supported by government support, natural resources and tourist preferences regarding tourist destinations. Considering the internally and externally supports and some of the aspirations and expected results, this research proposes a long-term policy in enhancing the performance of local tourism MSMEs, The Development of tourism MSMEs that based on local potential, science and technology and strong to improve community welfare Considering internally and externally supported and some of the aspirations and also measurable results, it can be proposed a long-term policy direction to enhance the tourism MSMEs around Kabalong area, Development of the Resilient Tourism MSMEs based on local potential, science, and technology to increase Social welfare. This research notes that the most important thing in enhancing MSMEs is to put the MSMEs as a “subject” of development rather than as an “object”. The development of MSMEs can be started from what MSMEs have, not something they do not have or their limitations