PEMANFAATAN FORUM PARIWISATA ASEAN UNTUK PROMOSI PARIWISATA INDONESIA

Abstract

ASEAN Tourism Forum (ATF) had a very important role in promoting tourism in ASEAN because it involved all stakeholders in the tourism industry sector from ASEAN member countries. Therefore, this paper would analyze how Indonesia can utilize various ATF activities in promoting regional tourism to promote Indonesia tourism. The theoretical framework that I used to this paper refers to the important role of stakeholders in the tourism sector, state actor, and non-state actor as well as the explanation of tourism and promotion of tourism products. I used collecting data methods by doing in-depth interviews based on interview guidelines in order to get primary data. The speaker was chosen deliberately. Besides the interview, I used collecting data technic by analyzing the document study and literature so that I could get the secondary data. So far, ATF has made various efforts to improve the tourism sector in the ASEAN region. This effort was successful because the tourism sector in the ASEAN countries and also in Indonesia experienced good growth. Besides trying to improve the tourism sector in ASEAN, ATF also had an important role in improving Indonesia’s tourism sector through its activities. Therefore, Indonesia’s participation in ATF activities every yearned to be utilized optimally to further strengthen Indonesia’s position as a country which has lots of potential for cultural and natural tourism destination. In addition, to promote Indonesian tourism in ATF, the government needs to invite all stakeholders such as the private sector and the community to organize tourism destinations in Indonesia that are still lacking behind, in terms of supporting facilities and infrastructure so that tourism can improve the Indonesian tourism sector.