Enhancing Relationships Within Groups: The Impact of Role Perceptions Within Logistics Teams

Abstract

ABSTRACT Ten years ago, researchers in 2 separate domains called for closer examination of relationship theories: 1st in relationship marketing (D. Bejou, 1997) and 2nd in the dynamics within logistics teams (D. R. Deeter-Schmelz, 1997). Although the extant literature in relationship marketing has emerged rich in empirical and conceptual grounding, little empirical progress has been made with respect to understanding relationships among logistical team members. To that end, our study explores logistics teams and the impact that role perceptions have on their perceived functioning. In particular, the impact of role clarity on logistical team members' perceptions of effectiveness and exchange dynamics is investigated. Results of this study reveal significant differences across team role clarity levels with respect to perceived relationship effectiveness, communication quality, and communication effectiveness. Although most relationship marketing theories have been examined within the company–consumer linkage, opportunities exist for gaining insights by applying these relationship theories in intraorganizational settings.