Key Factors Affecting Positional Advantage of Export Partnerships

Abstract

Abstract Current economic trends have provided incentives for firms to explore the global competitive landscape, and export-ventures are one of the strategies for developing successful international marketing networks, especially when a firm's resources are limited. Although research suggests that export-ventures are valuable tools for improving performance in the global marketplace, the establishment of such ventures does not automatically guarantee positive results. Export-venture long-term success depends on the development of close partnerships. Despite this importance, few studies have tried to explain export partnership success. This study represents an attempt to understand the key factors that influence export-venture success. The central thesis of this study is that both exporters and export intermediaries play important roles in developing positional advantages for export-ventures. Using resource-advantage theory of competition as an underlying framework, a model is developed that draws on the r...