Enhancing Organizational Performance: Can Innovative Millennial Entrepreneurship and Business Continuity Take on A Mediating Role?

Abstract

Facing business challenges requires creative ideas that can push into the realm of innovation. Innovation, which is widely held by the millennial generation, is advantageous for companies because this generation is good at developing ideas. However, the phenomenon is that 67% of creative media businesses in 2021 declined in revenue. In connection with these main obstacles, the purpose of this study is to identify constructs that can mediate the role of Relational Capital (RC) in organizational performance (OP). To address the research objective, this study concentrates on the creative media industry, utilizing a sample of 163 respondents. The data were analyzed using Structural Equation Modeling (SEM) through the AMOS software. The results reveal that RC does not have a significant impact on OP.This research examines the role of Innovative Millennial Entrepreneurship (IME) and Business Continuity (BC) in mediating RC to OP. This study empirically proved that RC has no significant effect on OP, but IME and BC can increase RC to OP, with a total effect of 1.487 for IME and 0.509 for BC. Based on this result, it is empirically proven that IME and BC fully mediate the role of RC in CP. This is a contribution to the theoretical domain of dynamic capacity theory.