Abstract
As the role of design grows in prominence in the workplace, managing designers such that they can effectively collaborate in multifunctional innovation teams becomes an important consideration. We draw on social identity and paradox research to extend insights on this topic. We suggest that, to operate effectively in the workplace, designers need to experience both similarity-with and distinctiveness-from other colleagues, and that these needs are paradoxical. We argue that tensions arising from these paradoxical needs can be managed through Dual Identification – a model which promotes dual identities, allowing the fulfilment of both needs of sameness and difference. We propose that design leaders can enable Dual Identification in designers through consistent language and associated visuals, and that this will allow designers to feel secure in their identity as both a designer, and as an innovation team member. We suggest that, ultimately, this security will translate to enhanced collaboration of designers in innovation teams.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Conference Proceedings of the Academy for Design Innovation Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
