ENHANCING BUSINESS STUDENTS’ EMPLOYABILITY SKILLS AWARENESS

Abstract

Employability skills have become vital in helping recent graduates distinguish themselves in the competitive job market, transcending disciplinary boundaries. Dissatisfaction with graduates' communication abilities has been a long-standing concern in academia and the workplace. The shift from traditional lecture-based instruction to active learning has prompted changes in English for Specific Purposes (ESP) and technical communication courses globally. These changes encompass well-developed professional communication skills, collaborative work practices, effective self-management, and social responsibility. This study addresses the imperative of understanding and addressing the skill prerequisites of the corporate sphere, as employers increasingly seek competencies beyond academic qualifications. The study employs a student-centered approach, allowing students to align these skills with real-world job requirements. The Experiential Learning Theory by Kolb serves as the theoretical foundation for this approach. The results indicate that this teaching method, emphasizing learning by doing, received positive feedback from students. It not only provided insight into the skills required by the labor market but also improved students' awareness of their own strengths and weaknesses. Additionally, students found that this approach prepared them for their future careers. In conclusion, this research emphasizes the importance of equipping students with employability skills through authentic, context-based learning. The findings underscore the need for a shift from teacher-centered practices to more student-centered, collaborative learning environments that foster student autonomy and responsibility. The research closes with limitations and suggestions for further research.