Abstract
The aim of this paper is to analyze the construction of identity of science in a Brazilian magazine that covers science. We take identity as a discursive construction and use theories of Discourse Analysis and polyphony of Bakhtin to unfold which discursive voices are present in the magazine’s discourse. Our analysis is divided in three stages: 1) localization of speakers and enunciators, 2) description of ideological formations that originate these enunciation positions, 3) investigation of voices that compose the magazine’s discourse. Results show identities of science in the magazine built by the confluence of modern and postmodern discoursive voices. Effects of polyphony are only applied to scientific community, giving space to scientific debates. Voices of ordinary people are used to support scientific discoveries. Key words: Identity of science, polyphony, discourse analysis, discursive voices, science, media, journalism.
Highlights
It is often common to find news and information in media about science contents and discoveries
Assuming that the identity of science in Galileu magazine is crossed by several discursive and ideological formations, which refer to specific ideological positions and discursive voices, we aim to discover how this discourse and its voices are displayed
Galileu is directed to a general public and makes science more attractive, media identities of science constructed by it gain importance, for it is the main reference of scientific activity
Summary
It is often common to find news and information in media about science contents and discoveries. Scientists appear in television programs and weekly magazines offering scientific explanations of our behaviors or announcing new scientific solutions to our daily problems. In Brazil, journalistic products specialized in science constitute an important editorial market niche. According to Gomes (2000), since the decade of 1980 there has been a space opening movement for scientific journalism in Brazilian press, with the conquest of scientific editorials in daily press, as Folha de São Paulo, O Globo and Jornal do Brasil, besides the emergence of specialized magazines, as Ciência Hoje, and Super interessante. The boom of media products interested in science coverage is related to marketing and cultural needs of our society. Publications specialized in translating scientific researches to ordinary language have become important
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