Abstract
Islam guides its followers in every field of life. It requires from Muslims to search solutions of emerging problems keeping in view the golden rules set by the Quran and the Sunnah. Advertising along with its recent ways is somehow a new phenomenon. This study aims to explore antecedences of advertising in the holy Quran and the Traditions of the holy Prophet. (May peace and mercy be upon him.) Firstly, the two meanings of advertising are mentioned, and the examples of both meanings are presented from the Quran, the Traditions of the holy Prophet (PBUH) and the life of one of the holy companions of the Prophet. Secondly shariah ruling of the advertising is discussed in the light of the sources of the shariah. Lastly the results of the study are stated that read: Keeping in view the cases of the advertising from the Traditions of the holy Prophet (PBUH) and bearing in mind importance and need of it in current times, it is clear that publishing ads and broadcasting them for the promotion of the goods or services is basically allowed unless something contradictory to Islam is added to it, like lies, deception, exaggeration, degrading of other’s goods and display of half naked women etc.
Highlights
Project of RAHATULQULOOB RESEARCH ACADEMY, Jamiat road, Khiljiabad, near Pak-Turk School, link Spini road, Quetta, Pakistan
This study aims to explore antecedences of advertising in the holy Quran and the Traditions of the holy Prophet. (PBUH) Firstly, the two meanings of advertising are mentioned, and the examples of both meanings are presented from the Quran, the Traditions of the holy Prophet (PBUH) and the life of one of the holy companions of the Prophet
It is discussed that the Advertising as announcement was present in the time of holy Prophet Muhammad (Peace and Mercy be upon him). Further in this heading six examples are quoted from the traditions of the holy Prophet (PBUH) and one is stated from the holy Quran and contains reference to the life of Noah (PBUH)
Summary
Project of RAHATULQULOOB RESEARCH ACADEMY, Jamiat road, Khiljiabad, near Pak-Turk School, link Spini road, Quetta, Pakistan. Time of holy Prophet Muhammad (Peace and Mercy be upon him). Five traces are mentioned under this second heading from the ahadis of the holy Prophet (PBUH) and a story of Hazrat Ali (May Allah be pleased with him) is added later. 1. Story of Suraqa bin Malik The Qureshities advertised that whosoever assassinates Muhammad (PBUH) or Abu Bakar or brings them alive, he will be rewarded with one hundred camels on each one of them.[5]. Suraqa bin Malik himself narrates that a messenger of the Qureshities came to us and gave news that whoever kills Muhammad (PBUH) or Abu Bakar or brings them alive he will receive one hundred camels as reward for the each. The holy Prophet (PBUH) ordered Amir Bin Fahira to write He took a piece of skin and wrote peace agreement. It was used to convey a message to masses or attain some specific purpose
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