Abstract
1. Introduction 2. PART 1. News, Headlines, Advertisements: How Newspapers Developed 3. 1. ZEN: Preparing the Zurich English Newspaper Corpus (by Fries, Udo) 4. 2. Pamphlets and Early Newspapers: Political Interaction vs News Reporting (by Claridge, Claudia) 5. 3. The Emergence and Development of Headlines in English Newspapers (by Schneider, Kristina) 6. 4. Women and Headline-Policy in German and English Local Daily Newspapers (by Kleinke, Sonja) 7. 5. Two Hundred Years of Advertising in The Times: the Development of Text Type Markers (by Gieszinger, Sabine) 8. 6. Look how Sexist our Advert is! The 'Postmodernization' of Sexism and Stereotyped Female Role Portrayals in Print Advertisements (by Falkner, Wolfgang) 9. PART 2. The Genres of Present-day Newspapers: a Critical View 10. 7. Newspaper Genres and Newspaper English (by Ljung, Magnus) 11. 8. From Genre to Sentence: the Leading Article and its Linguistic Realization (by Vestergaard, Torben) 12. 9. News Stories and News Events - a Changing Relationship (by Ungerer, Friedrich) 13. 10. Kenneth Starr and Us: The Internet and the Vanishing of the Journalist (by Diller, Hans-Jurgen) 14. PART 3. The Challenge of Television 15. 11. Towards an Analysis of Interpersonal Meaning in Daytime Talk Shows (by Simon-Vandenbergen, Anne-Marie) 16. 12. Verbal Turn-Taking and Picture Turn-Taking in TV Interviews (by Bugyi-Ollert, Renate) 17. 13. Multilingualism and the Modes of TV Advertising (by Piller, Ingrid) 18. Index
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