Abstract
The electronic cigarette industry has been able to successfully reach youth across multiple platforms, including on social media. With the industry targeting various channels, youth are bombarded with a variety of information on e-cigarettes. On top of this, the industry was recently able to influence an academic journal by sponsoring a special issue. The information highlighted by these published studies may make it even more challenging for youth to conceptualize the true harm these products may pose. It may also further reduce the trust that youth have with evidence-based information generated by academia. In order to address these challenges, this article highlights youth-led strategies that the Current Research in Psychology and Behavioral Science may consider to reduce misinformation and the industry’s impact on academia.
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