Endowed Chairs in Marketing: Status and Assessment

Abstract

This research looks at the status of endowed chairs in marketing. A survey of both accredited and nonaccredited AACSB schools was conducted to assess the numbers of such chairs and to determine the characteristics of institutions with them. Approximately one-sixth of the schools responding to the survey had endowed chairs in marketing. No relationship was found between the presence or absence of chairs and whether the institution was public or private. However, chairs were more likely to be found in accredited institutions and those granting doctorates. Institution size and other business school endowments were also linked to marketing faculties with endowed chairs.