Abstract
Previous research by the authors looked at the current status of endowed marketing chairs and the benefits and responsibilities of the chairholders. This paper examines collegiate business schools’ future funding priorities for endowed marketing chairs. Thirty-five percent of the respondents sought to develop new marketing chairs with an average planned endowment of $1.1 million. Schools pursuing the development of endowed marketing chairs tend to have existing chairs, AACSB accreditation, advanced degree offerings, and large business and marketing faculties. The study also explored the Deans’ views on institutional and personal priorities in regards to endowed marketing chairs.
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