Abstract
Descriptive names (encodings) were given to novel, graphic figures by S s under one of three instructions: social-communicative, self-memorial, or associative. Two weeks later these same S s plus a group of naive S s attempted to match their own encodings and those of another S from each of the groups with the correct figure. The memorial and social S s performed better on their own encodings than did the associative S s, and there was some indication that the memorial S s also performed better than the social S s. The social and memorial encodings were better communicators to others than the associative ones, but there was no difference between social and memorial encodings. The results were interpreted in terms of a communication model involving the criteria used for editing encodings and the availability of conventional labels for the stimuli.
Published Version
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