Abstract

This study explores the socio-economic implications of enclave tourism in emerging destinations. The focus is on Zanzibar. The specific objectives are to estimate the gross tourist expenditure; to analyze the tourist expenditure in relation to the tourist demographic characteristics; and to find out whether there is any statistical difference between the expenditure caused by the type of the chosen tour mode. A specific visitor-survey was conducted at the Zanzibar Airport during the summer of 2009. Then, the flow of the tourist expenditure was estimated using aggregate-case summaries while the equality of the mean was analyzed using a one-way analysis of variance. Analysis of expenditure between the different categories of the tours reveals that the average daily expenditure spent by the enclave tourist was well below that made by the other types of contracts. There is statistical evidence to suggest that the differences were due to the chosen tour mode, as the type of tour has a significant effect on the average daily expenditure per tourist at the destination. The study recommends calculated strategies for linking the tourism industry with the local people for pro-poor tourism promotion.

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