Abstract
ABSTRACT Calendrical events can conflate the political with the popular, for example, merging national identity with that of a political community, reflecting characteristics of glocalism. This article seeks to probe into Saudi national identity as emerging in the socio-political context of the calendrical event of Saudi Founding Day. Theoretically grounded in Shi-xu’s cultural approach to discourse (CAD), it adopts a methodological approach called Enchronic Cultural Discourse Analysis (ECDA) that is interfaced with insights from Enfield’s perspective of ‘enchrony’. Photos, with titles and comments, taken by 14 Saudi male students of Prince Sattam bin Abdulaziz University during the event, are used as data. Informed by ECDA, semio-cultural manifestations of Saudi national identity as well as its glocal claims are examined. The analysis reveals four semio-cultural configurations that can be said to have constructed Saudi national identity: (1) Tropic temporalization: Saudi Women, the Saudi maglis, and the Saudi horse (2) situated contiguity of colour, architectural artefacts, and national flag; (3) royal cultural participation and its symbolic-historical associations; (4) café-located spatio-cultural object arrangements; and (5) personal narrative and cultural memory.
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