Abstract
The economic and financial global crises have accelerated the search for alternative business models. The aim of this article is to describe the main characteristics of smart companies, which are able to overcome the shortcomings of the current economic system. After conducting a theoretical review of the main studies related to this area, we concludethat there is a need for smart companies championed by leaders who promote the use of information technologies and communication as means of improving citizens’ quality of life. Society requires companies and costumers to act in the free market in a fair, ethical, caring and responsible manner, as economic growth must be made compatible with the distribution of wealth.
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