¿Emprendimiento moral en la identidad chilena? Análisis sociológico sobre clases sociales y televisión

Abstract

This article contributes to the analysis of Chilean identity and television. There are studies which point out that the moral entrepreneurship function is a constitutive part of the high class, and they also show that the lower class lacks it completely. Unlike these studies it is argued, through an empirical analysis, the following: Firstly; the high class, according to logical traditionalism, displays moral entrepreneurship behaviors only at the private sphere. Secondly, the lower class, according to the dual conscience concept suggested by Fanon, performs a moral entrepreneurship function at the public sphere as a strategy to whitening its discourse. Thirdly, unlike high class people, members of lower class believe that television consumption causes negative effects in its audience. Since there is a change on how this function is performed when the television is the focus of analysis, it is suggested to theoretically review the concept of moral entrepreneurship. Second, it also proposed to deepen the analysis of which social mechanisms inhibit or trigger the function of moral entrepreneurship. Keywords : moral entrepreneur, television, social classes.