Empowerment through event management: A project management approach for women entrepreneurs

Abstract

This review paper explores the unique challenges women entrepreneurs face in the event management industry and proposes strategies for their empowerment. Women in this sector encounter various barriers, including gender bias, limited access to funding, insufficient networking opportunities, and difficulties balancing professional and personal responsibilities. Societal expectations and industry-specific factors further exacerbate these challenges, hindering women's advancement. The paper highlights the importance of promoting gender equality, improving access to financial resources, enhancing networking and mentorship opportunities, and supporting work-life balance. Additionally, it emphasizes the need to increase women's visibility in leadership roles within the industry. The recommendations aim to create a more inclusive and supportive environment for women entrepreneurs, fostering their growth and innovation in event management. Future research directions are suggested to identify best practices for supporting women entrepreneurs and to provide data-driven insights for policy and industry practices.