Abstract
The AIGC has revolutionized traditional content production models and has had a disruptive impact on the new media industry, posing serious challenges to talent in new media marketing. Based on this current situation, this study identifies deficiencies in the teaching content, teaching methods, teaching staff, and teaching evaluation of new media marketing in vocational education, and proposes the following four suggestions for reforming vocational education in new media marketing through the empowerment of AIGC. Firstly, adjust talent cultivation programs to enable rapid iteration and upgrading of AIGC-enabled content. Secondly, empower teaching methods with AIGC to prompt and guide transformation. Thirdly, promote human-computer collaboration to enhance the cutting-edge technology of the teaching team through AIGC. Fourthly, incorporate AIGC into teaching evaluation criteria and enrich the teaching evaluation system.
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