Empowering Sustainability: Cultivating Learning and Knowledge Sharing for Employee Retention

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ABSTRACT This study aims to test an integrative model incorporating the impact of organizational learning culture on knowledge sharing and job satisfaction and examine their influence on innovation capabilities and employee retention. Moreover, this study investigates the effect of innovation capabilities and employee retention on organizational sustainability performance. Hypotheses are tested through partial least squares (PLS) analysis of survey data collected from 250 employees in call centers within Jordan’s banking and telecommunications sectors. The quantitative data analysis confirms the hypotheses and reveals positive correlations between organizational learning culture, knowledge sharing, and job satisfaction. Moreover, knowledge sharing positively influences job satisfaction and innovation capability. Job satisfaction, in turn, enhances innovation capability and employee retention. Notably, innovation capability and employee retention directly improve sustainability performance. The study underscores the importance of fostering an organizational learning culture, facilitating knowledge sharing, and ensuring employee satisfaction to retain employees, sustain innovative capabilities, and drive sustainability performance.