Abstract
This chapter discusses how big data analytics protects and strengthens consumer rights across industries. Big data analytics can increase consumer protection, especially in the digital age, according to the study. The essay discusses how big data analytics might benefit consumer rights, highlighting its complexity. Big data analytics can improve transparency, reduce consumer privacy issues, and enable proactive fair-trade practices, according to the report. Big data analytics to defend consumer rights presents both challenges and opportunities. The text covers ethics, data privacy, and the need for legislation to regulate consumer data use. This chapter uses empirical analysis and case studies to explain how big data analytics can protect consumer rights in the ever-changing world of commerce and digital engagement.
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