Challenges and Countermeasures for the Protection of Online Consumer Rights in the Digital Economy

Abstract

Accompanied by the booming development of new technologies such as the Internet, artificial intelligence and cloud computing, the digital economy has burst into a powerful vitality and become an important feature of the new era. However, due to the virtual nature, complexity, and monopoly characteristics of the digital economy, the damage caused to consumers. Such as the digital economy in the context of the prevalence of big data to kill familiarization and other acts of infringement of consumers personal information, the right to free choice, the right to fair trade and other rights and interests, and consumer rights to defend the difficulty of proof of rights to defend the cost is too high. This paper analyses in depth the current situation of consumer rights and interests protection of the digital economy, reveals the problems and challenges brought by the digital economy to the protection of consumer rights and interests and puts forward corresponding countermeasures and recommendations in a targeted manner, with a view to promoting the high-quality development of the digital economy.