Abstract
Communities face increasingly complex social and technological challenges, and traditional approaches to problem-solving often fall short. We can unlock innovative solutions that transcend individual limitations by tapping into the collective consciousness. The representatives of societies must understand the dynamics of social value creation to initiate social change mechanisms. The framework presented in this article combines insights to guide the process of cultivating group consciousness. It is developed on the foundations of Freudian consciousness and Jung’s idea of collective unconscious and unfolds the formation of group values in respective stages of interactive, collective, and transcendent consciousness.
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