Employee Retention in the Tourism Industry of China Amid Post Pandemic Times

Abstract

Purpose: This research investigates employee retention in China's tourism industry, specifically within hotels. It explores the relationships between rewards, job satisfaction, employee engagement, and employee retention. Methodology: Cross-sectional and questionnaires were distributed online in convenient ways to collect data and enable the respondent to provide their feedback anytime and from anywhere. It was a non-probability sampling where questionnaires were distributed to respondents in the tourism industry. A set of hypotheses arising from a theoretical model of employee retention was tested using SPSS. Results and Conclusion: Empirical results revealed that all the variables significantly influenced employee retention. The research provides a clinical study on the relationship between employee retention with rewards, job satisfaction and employee engagement in the tourism industry of China, where the findings will benefit the industry and academic field as an additional review or reference for future research. Implications of research: The study benefits both the tourism industry and academia. Employers can gain a better understanding of areas for improvement in their organizations to enhance performance and meet employee needs. Human resource managers can identify factors that foster employee retention in the tourism sector. Additionally, the study provides insights into workplace culture, policies, and processes. Originality/Value: This study contributes to the literature by focusing on employee retention in China's tourism industry, shedding light on the critical factors of rewards, job satisfaction, and employee engagement. It serves as a valuable resource for industry practitioners and future researchers seeking to improve employee retention strategies in this sector.