Employee Loyalty in the Process of Market-Oriented Reform: Evidence from Chinese State-Owned Performing Arts Organizations

Abstract

Based on an original questionnaire survey (N = 1058) conducted from January to March 2016 in mainland China and the ordered logistic regression model, the effect of the marketization reform of state-owned performing arts organizations on professional performers’ loyalty and the mediating role of job satisfaction are revealed. The results show that the marketization reform has a significant negative effect on employee loyalty. Specifically, it may reduce employee loyalty through lowering their job satisfaction. Therefore, employee loyalty needs to be valued for the sustainable development of state-owned performing arts organizations when implementing the market-oriented reform.