Abstract
Based on an original questionnaire survey (N = 1058) conducted from January to March 2016 in mainland China and the ordered logistic regression model, the effect of the marketization reform of state-owned performing arts organizations on professional performers’ loyalty and the mediating role of job satisfaction are revealed. The results show that the marketization reform has a significant negative effect on employee loyalty. Specifically, it may reduce employee loyalty through lowering their job satisfaction. Therefore, employee loyalty needs to be valued for the sustainable development of state-owned performing arts organizations when implementing the market-oriented reform.
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