Employee Engagement- A Study with Special Reference to Bank Employees in Rural Areas

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Employee engagement is a high impact factor towards productivity of an organization. It is an emotional and psychological attachment of an employee towards his/her organization. An engaged employee is always more reliable, self-motivated and loyal to strengthen the organization towards sustainable position. There are many factors that influence an employee engagement in association with demographic factors. Here the researchers have taken individual factor upon grouping up various variables and tried to find the relationship between the demographic factors and the individual factors. Objectives: The purpose of this study is to find out the contributing variables which are significantly influencing in the engaged workforce and to study the effect and relationship among the EE factors in association with output factors. Method/Analysis: The researchers have selected 124 respondents and collected primary data by adopting standard questionnaire. The statistical tools such as Chi square test, one-way ANOVA and regression analysis were used to analyze the data. Findings: The predictor variables viz., Co-Workers, Department, Rewards and recognition, Opportunities, Team work and Immediate Supervisor are statistically significant factors towards employee engagement. The regression results also show that the variables such as Job, Superior, Organization and Communication are not statistically significant. There is a significant relationship between employee engagement and outcomes - discretionary efforts and retention. There is a statistical significant effect of employee engagement on Discretionary Effort which is one of the outcomes of the study. Applications/Improvements: The present study suggests the important factors contribute the employee engagement in a better way in banks. The study results will make certain impact oriented changes in banks.