Abstract
Load-bearing masonry (LBM) technology has been identified as an alternative method that can potentially encourage the sustainability of the housing industry. The adoption of LBM technology is believed to bring beneficial effects to the housing industry as well as company productivity. The factors related to the adoption LBM technology was revealed to strongly influence the implementation of this system in the housing industry. The aim of this study is to determine the factors influencing the adoption of LBM technology among the developer firms in Malaysia as well as the factors that are highly related to perceived ease of use and relative advantage. A random sampling technique was applied and a questionnaire-based field survey was carried out to obtain the data from the respondents. All the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings of this paper have revealed that perceived ease of use and relative advantage are related to the adoption of LBM technology. The findings also indicated the validity of Technology Acceptance Model TAM (perceived ease of use) and Innovation Diffusion Theory IDT (relative advantage) as the determinant factors in the adoption of LBM technology. Finally, some recommendations for future research are suggested in the final section of this paper.
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