Abstract
The use of information technology (IT) to support the business organization's performance is one thing that needs to be done by the large-scale industrial sector and small industrial sector (MSMEs) to face global competition. As a developing country, Indonesia's MSMEs sector is still not fully adopting IT in the business process. Culinary MSMEs is one of the industries that require IT in facing global competition. The technology adoption in culinary MSMEs in Indonesia needs to be balanced with research to find solutions to the factors that influence culinary MSMEs in adopting IT. This research performed a quantitative approach using an online questionnaire survey with 101 respondents. It relied on SmartPLS to perform the Partial Least Square-Structural Equation Modeling (PLS-SEM) data processing. Nine factors were suspected as factors influencing IT adoption on MSMEs in culinary: relative advantage, compatibility, ease of use, top management support, ICT experience, firm size, government support, customer pressure, and competitor pressure. Based on the research result, the accepted factors that drive culinary MSMEs to adopt IT are compatibility, ICT experience, and customer pressure. Generally, they become prioritized aspects when MSMEs want exploit IT adoption towards digital transformation.
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