Empirical study of agricultural market in Saratov region

Abstract

The article presents the results of a sociological survey of Saratov agricultural commodity producers aimed at identifying barriers to technological modernization of agricultural production and actual directions for improving state support for demand for agricultural machinery. The results of the research showed that the agricultural machinery market is characterized by high growth potential and import substitution opportunities, but there are significant limitations to development on the part of effective demand and inefficient mechanisms of state support. The rating of the demand for types of equipment in 2016 - 2017 is given. The assessment of the competitiveness of domestic brands of machinery and the dependence of the market on imported machinery is given. Conclusions are made about the peculiarities and tendencies of changing consumer requirements of agricultural commodity producers. There is a significant differentiation of consumer behavior of large, medium and small enterprises. Particular attention is paid to the analysis of barriers to market development and the effectiveness of instruments for its state regulation. It is substantiated that agribusiness first of all expects the strengthening of financial support of the state, which will allow reducing the cost of agricultural machinery. It is emphasized that non-financial measures, expansion of the list of subsidized equipment, simplification of procedures and requirements for credit and leasing, and other measures should become important incentives for increasing demand.