Empirical Research on the Economic Contribution of Cultural and Creative Industry Development

Abstract

The research uses the grey correlation analysis method to study the impact of cultural and creative industries on regional economic growth. This article selects Beijing and Shanghai as the objects to explore the specific role of the sub-sectors in the cultural and creative industry. The conclusion of the study is that from the perspective of its impact on economic growth, the correlation between Beijing's cultural and creative industries and economic growth is higher than that of Shanghai as a whole, indicating that Beijing's cultural and creative industries are more effective in driving economic growth than Shanghai. From the comparison between industries, it is found that Beijing's internal development is more uneven. From the perspective of specific sub-sectors, the media industry in Beijing has a significant advantage over Shanghai, and the culture and art industry in Shanghai has a more prominent development than Beijing. The calculation results show that Beijing's overall strength is stronger, while Shanghai's creativity and divergence are stronger. In order to promote the healthy and sustainable development of cultural and creative industries, it is of practical significance to analyze the impact of regional cultural and creative industries on economic growth from an empirical perspective. Finally, a comparative analysis is used to make recommendations for the future development of these two cities.