Empirical Analysis of the Relationship Between Brand Marketing Strategies and Marketing Performance of Agricultural Science and Technology Enterprises

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AbstractThe theoretical relationship model of brand marketing strategies and marketing performance of agricultural science and technology enterprises is constructed and research hypothesis is proposed with theoretical research method. is proved that four brand marketing Strategies combinations of agricultural science and technology enterprises have positive effect on marketing performance. That helps enterprises to select suitable brand marketing strategy and enhance strategy application by strategy combinations with different dimensions so as to promote the marketing performance.KeywordsAgricultural science and technology enterprisesBrand marketing strategyMarketing performanceEmpirical analysis