Abstract

This study aims to uncover the relationship among multicultural differences, empathy, and the behaviors of risk prevention and control in the context of crisis events by using a sample of 300 individuals in 10 different multicultural countries. A theoretical logic model was applied to empirical analysis, and the results indicated that cultural differences positively influenced the behavior of empathy communication and risk prevention and control. Further analyses revealed that real-time monitoring of changes in empathy could provide better options of measures for local risk prevention and control when the same crisis event occurred in a multicultural context. With user-generated content (UGC) emerging in the web 2.0 era, this paper proposed a more profound empathy code regarding the periodicity of risk prevention and control. This paper expects to contribute to the circumvention of cognitive errors caused by cultural differences, and to further provide effective conduction for individuals' risk prevention and control behaviors.

Highlights

  • As social crises occur frequently, both industry and academia have paid much attention to the social damage caused by both insufficient and excessive risk prevention and control

  • We summarized these hot issues are into four sub-questions: the first is whether different cultural differences lead to different risk prevention and control behaviors of the public; the second is whether empathy presents different characteristics in different cultural contexts; the third is whether empathy exerts a direct influence on the occurrence of risk prevention and control behaviors; and the fourth is whether the process of public risk prevention and control changes in the context of user-generated content (UGC) and the law of occurrence

  • We aim to investigate the internal influence of cultural differences on empathy communication in a multicultural context, the relationship between these influences and the psychological and emotional reactions of individuals in society under crisis events, and the connection between proactive risk prevention and control behavior

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Summary

INTRODUCTION

As social crises occur frequently, both industry and academia have paid much attention to the social damage caused by both insufficient and excessive risk prevention and control. Public safety has a profound impact on the individuals with different concepts of risk prevention and control in the multicultural context These impacts generally stem from the failure to overcome the negative influences of a crisis, or from the huge changes in lifestyle that cause individuals to be uncomfortable with the new social lifestyle. We attempt applied the psychological concept of empathy to explore the current hot issues in public risk prevention and control from the perspective of empathy, and explores the general logic of risk prevention and control behaviors occurring in the context of UGC. The solutions to the four research questions will systematically analyze the psychological black box of behavior guidance on risk prevention and control under the background of cultural differences and provide theoretical enlightenment for countries and regions to respond to crisis events

LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
CONCLUSION AND RECOMMENDATION
ETHICS STATEMENT
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