Abstract
Based on a three-waves longitudinal survey, this paper analyzes the changes in emotions during and after the presidential campaign in Mexico in 2018, as well as the relationship between emotions and a “low cost political participation”, such as attention to news. The research makes a contribution to the current debate on the role of emotions on political participation, from various theoretical perspectives, such as the Theory of Affective Intelligence, the Theory of Endogenous Affect, the Theory of Affect Transfer and the Theory of Cognitive Evaluation, all opposed to Rational Choice Theory. We found that emotions changed from more negative to more positive ones, during and after the campaign. In regard to the relationship of emotions and attention to news, we found support for both the Theory of Affective Intelligence, among the nonpartisan participants, and for the Theory of Cognitive Evaluation, among the participants who declared a party partisanship.
Highlights
L a campaña electoral de 2018 en México se destacó por el uso de las emociones por parte del candidato ganador, Andrés Manuel López Obrador
We found that emotions changed from more negative to more positive ones, during and after the campaign
In regard to the relationship of emotions and attention to news, we found support for both the Theory of Affective Intelligence, among the nonpartisan participants, and for the Theory of Cognitive Evaluation, among the participants who declared a party partisanship
Summary
En cuanto a las comparaciones de la presencia de cada emoción o sentimiento, así como del indicador de emociones sentidas creado, a lo largo de los tres tiempos de la encuesta panel, se observa en general que la puntuación tiende a ser más positiva conforme avanza la campaña para todas las mediciones (Ver Tabla 1). El análisis del diferencial entre Frustración-Orgullo arrojó diferencias estadísticamente significativas, F(2, 1400) = 15.434, p < .001, ηparcial2 = .022. Se detectó una puntuación mayor hacia la emoción positiva en el tiempo 3 (julio) que en los tiempos 1 y 2 (marzo-junio), que no difirieron entre sí en cuanto a la presencia de estas emociones. Los no cercanos a ningún partido político presentaron diferencias estadísticamente significativas en todas las emociones y sentimientos. Comparación de las emociones de los participantes en los tiempos de la encuesta panel, segmentando por cercanía partidista
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
