Abstract
Community college presidents have indicated that private fund-raising is of increasing importance to their institutions. The purpose of this study was to identify and rank order emerging trends and critical issues affecting private fund-raising among community colleges. Development officers representing 42 North Carolina community colleges participated in the study. The greatest number of participants identified trends related to business and industry, the need for private funds, and increased competition. Leadership, image, and the role of the development officer were the critical issues categories ranked as most important. Recommendations are offered to inform planning and decision making, stimulate dialogue about policy issues, and frame questions for future research.
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