Abstract
The study is aimed at exploring the growth of Byju's Market in K12, which has brought new and emerging trends in the field of education, especially e‐learning has been made easy through visualized, animated video, and audio classes for grades 4th to 12th especially for mathematics and science subjects. It also extends its courses for CAT, JEE, NEET, and IAS. The objective of the study is to describe the growth of this startup to unicorn and becoming one of the most valued startup in India standing in the 4th spot. The founder of Byju's wish to make the Indian education like what the Mouse House did for entertainment. The study focused with comparison of fellow rival brands along with their SWOT analysis, purely based on secondary and behavioral data which was collected from available websites, rating agencies, articles, and case study of Harvard Business School, which were published in newspapers by different personalities. There is high scope for the project in future for researchers in this industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
