Abstract
A new news disseminator has emerged to revitalize the profession of information gathering – the non-profit news organization. Adopting a framework of community trust, this article begins a scholarly response to the questions: Who are these non-profit journalists and what do they aim to accomplish? A rhetorical analysis of nearly 50 mission statements and ethnographic work on two case studies revealed a commitment to rebuilding public trust, to reclaiming community journalism, to re-emphasizing the “ordinary” citizen, and to pioneering collaborative news work by means of digital technologies. Our analysis demonstrated that many of these organizations, in considering news as a public good, work to re-conceptualize the industry for citizens, but depend upon a level of funding that might not be viable in the long term. However, this research posits that little in the way of true community trust can be achieved until these organizations discover a sustainable business model.
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