Abstract
This case study examines the social institutional influence on how a nonprofit community newspaper conducts newswork. Utilizing both in-depth interviews and participant observation, the data illustrate how the government, the audience, donors and advertising impact news construction processes. The results are analyzed through both management and media sociology theories. Finally, the authors elucidate how nonprofit news organizations can optimally operate as an open-system (or organism), allowing for all peripheral social institutions to impact newswork without losing any autonomy over the journalism.
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