Abstract
Retailing practice and the research resulting have experienced significant changes in recent years. This article reflects on Journal of Retailing articles published during our editorial tenure (2002–2007). Although Journal of Retailing publishes articles on many retailing topics, they have chosen four categories that they believe has had the largest impact on retailing research during that time, and the potential for the greatest contribution in the future: Growth of the Internet and e-commerce; branding and customer loyalty; service success strategies; and behavioral issues in pricing and patronage. Several illustrative studies are highlighted in each category, and directions for future research are provided.
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