Emerging Issue of E-Commerce in India

Abstract

E-commerce is a technology mediated exchange between parties as well as the electronically based intra or inter organizational activities that facilitate such exchanges. It has been defined broadly as the transacting of business over the web. Just as the 80’s and early 90’s were characterized by the business achieving greater efficiencies within their organization using information technology, the last half of this decade is seeing a new wave of increased efficiencies by extending the information technology to the web, both to the trading partner, as well as to end customers. Keywords - Mediated ,Efficiencies ,Facilitate.