Abstract
The retail industry has been repainted by Internet. Internet has led to the creation of new form of shopping known as online shopping. Use of internet has made the transactions smoother, quicker, faster, and easier. Both the buyers and sellers get benefited by information technology. In recent years, online shopping has been increasingly accepted as an alternative to the traditional brick-and-mortar shopping due to convenience and variety of offerings. In view of this, to add knowledge to the current available literature on e-commerce this article deals with three important aspects of B2C e-commerce in India. The first part of the article presents evolution of B2C e-commerce in India, the second part examines various factors which are playing major role in the development of e-commerce in India and the last part of the paper attempts to highlight the key challenges Indian electronic retailers must be ready to handle.
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