Emerging advances in E-commerce: Panic and impulse buying during the COVID-19 pandemic

Abstract

Objective: This systematic review aimed to examine the impact of the corona virus pandemic on e-commerce that spreads throughout the world including Indonesia, causing panic and anxiety, making everyone fearful and anxious so as to form a protective attitude towards themselves and their families to avoid the plague by making purchases panic to meet the needs and desires that tend to be impulsive. Methods: This research method compares the findings in the field, expert opinion, online news, newspapers, research results and journals that examine the corona virus in the world, especially in Indonesia. Results: The factors that influence panic buying that tend to make impulsive buying are psychological factors, environmental factors, regulation, trust. This can be seen from the attitude of consumers facing the covid-19 pandemic by making panic purchases that tend to be impulsive. Conclusion:This analysis resulted in a panic buying concept that had never been studied before, either at Indonesia or abroad. The pandemic currently striking the world is causing panic buying. Large purchases are made by the public to anticipate a pandemic, which can actually have an impact on price fluctuations. In addition, it can result in an empty product supply in the market because it has been bought up by the community in the face of a pandemic which in principle is based on their concept of being an economically capable community.